Localized Production at Shanghai Superfactory Delivers AI-Powered, Accessible Automation SolutionsAs global manufacturing accelerates toward digital transformation, ABB has strengthened its position as a leader in industrial automation with the launch of the
ABB PoWa collaborative robot—a cutting-edge addition to its portfolio of
ABB industrial robots designed to redefine efficiency in high-growth sectors. Produced at the
ABB Shanghai Robotics Superfactory, the new series exemplifies ABB’s commitment to delivering tailored
ABB automation solutions that align with China’s evolving smart manufacturing landscape.
PoWa Series: Redefining Accessibility with AI and Code-Free Technology
At the core of the PoWa collaborative robot’s innovation is its focus on accessibility. Equipped with
ABB code-free robot programming and intuitive interfaces, the robot eliminates traditional technical barriers, enabling rapid deployment in just 60 minutes—aligning with the key advantage of
60-minute robot deployment. This user-centric design is complemented by
ABB AI-driven robotics capabilities, allowing operators to program tasks through voice commands and visual cues, reducing training time by up to 70% compared to conventional robots.
“Today’s manufacturers need automation that adapts as quickly as their markets do,” said a product lead at ABB Robotics. “The PoWa series combines our expertise in precision engineering with breakthroughs in user-friendly technology—from
ABB plug-and-play robotics peripherals to low-code tools that empower teams without specialized programming skills to optimize workflows instantly.”
Targeting High-Growth Industries: From Electronics to SMEs
The PoWa robot is engineered to excel across diverse applications, including
ABB electronics manufacturing robots for delicate component assembly,
ABB consumer goods automation for packaging and quality inspection, and
ABB CNC machine tending robots for metalworking precision. A key focus is supporting small and medium-sized enterprises (SMEs), with
ABB collaborative robots for SMEs designed to deliver enterprise-grade performance at a scalable cost point.
“China’s manufacturing sector thrives on the dynamism of its SMEs, and we’re bridging the automation gap for these businesses,” explained Sami Atiya, President of ABB Robotics and Discrete Automation. “Our
ABB smart factory solutions China—built around the PoWa series—enable SMEs to boost productivity, improve quality control, and compete in global supply chains.”
Localization Strategy: Made in China, For China’s Innovation Ecosystem
The launch reinforces
ABB China localization strategy, with the PoWa series fully produced at the Shanghai Robotics Superfactory—a $150 million facility that now manufactures over 90% of ABB’s robots for Chinese customers. This “In China, For China” approach ensures faster delivery, localized technical support, and alignment with national manufacturing initiatives, solidifying ABB’s role as a partner in China’s smart manufacturing journey.
“Our Shanghai Superfactory isn’t just a production hub—it’s an innovation center where global technology meets local needs,” said ABB’s China robotics director. “By integrating
ABB smart manufacturing technologies with localized production, we’re accelerating the adoption of digital solutions across China’s industrial landscape.”
Sustainability and the Future of Factory Automation
Beyond efficiency, ABB’s robotics innovations are integral to its commitment to
sustainable industrial automation. The PoWa series features energy-efficient designs and recyclable components, aligning with
ABB robotics for carbon-neutral manufacturing goals. As part of the broader
ABB digital manufacturing ecosystem, these robots connect with energy management systems to optimize resource usage, supporting manufacturers in their sustainability journeys.
“ The future of factory automation isn’t just about speed—it’s about smart, sustainable growth,” noted a sustainability lead at ABB. “Our robots help reduce waste, lower energy consumption, and create more resilient production lines—proving that productivity and sustainability can go hand in hand.”
ABB: A Global Technology Leader in Robotics Innovation
As a
ABB global technology leader, the company continues to push boundaries in robotics innovation, with the PoWa series joining a legacy of industry-defining solutions. Backed by decades of engineering expertise and a deep understanding of local markets, ABB’s “In China For China” strategy ensures that its automation solutions remain at the forefront of China’s manufacturing transformation.
For manufacturers seeking to embrace the future of automation, ABB’s latest innovations—from the PoWa collaborative robot to its integrated smart factory ecosystems—offer a clear path to enhanced productivity, sustainability, and competitiveness in the global market.
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